How Content Length Affects SEO and Conversions

One of the best ways to increase organic traffic and to achieve a higher ranking on the SERPs is through creating high-quality content that helps improve customer engagement. With the onslaught of information from all directions, customers are looking for quality content that is informative and provides value. Thus, if you want to establish yourself as an authority in your niche or want to yield better returns on your investment, then investing in creating engaging content is important.

Now, when it comes to creating content, you have the option of creating short form content that doesn’t have much impact. Or, you could create long form content that provides on-going value after its published. Some of the examples of long form content include infographics, eBooks, How-to guides, among others. Thus, if you are in a dilemma as to which is better; long form or short form content, then the…

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