Siri Co-founder is Surprised By How Much Siri Still Can’t Do

In an interview with Quartz, Norman Winarsky, a founder of Siri, suggests that Apple may have given Siri an overly ambitious collection of responsibilities and hasn’t made the feature reliable enough. From a report: And while vastly improved from its earliest days, Siri still isn’t a sparkling conversationalist. “Surprise and delight is kind of missing right now,” said Winarsky, now a consultant and venture capitalist. Winarsky acknowledges that some of this disappointment stems from the sheer difficulty of predicting the pace of major technological advancement, which Bill Gates once summed up as the human tendency to “overestimate the change that will occur in the next two years and underestimate the change that will occur in the next 10.” But part of it is also likely because Apple chose to take Siri in a very different direction than the one its founders envisioned. Pre-Apple, Winarsky said, Siri was intended to launch specifically as a travel and entertainment concierge. Were you to arrive at an airport to discover a cancelled flight, for example, Siri would already be searching for an alternate route home by the time you pulled your phone from your pocket — and if none was available, would have a hotel room ready to book. It would have a smaller remit, but it would learn it flawlessly, and then gradually extend to related areas. “These are hard problems and when you’re a company dealing with up to a billion people, the problems get harder yet,” Winarsky said. “They’re probably looking for a level of perfection they can’t get.”


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