‘Pay With Your Face’ Technology Tested in a KFC Store In China

An anonymous reader quotes Quartz:
Ant Financial, the financial services spinoff of e-commerce giant Alibaba, announced Friday it has rolled out a service with a KFC branch in Hangzhou, in eastern China, that lets customer pay for orders with their faces. It works just as one might expect — diners approach a virtual menu, select the item they want to purchase, and then choose “facial scan” as a payment option. Users must input their phone numbers as an extra layer of verification, but the technology still works even if one’s phone is turned off, an Ant Financial spokesperson tells Quartz.

A promotional video shows a young female customer scanning her face while donning a wig and appearing with friends, to tout that the technology can recognize an individual even if they are disguised or in a group… [T]he KFC partnership marks the first time it has been rolled out for commerce. An Ant Financial spokesperson tells Quartz that it intends to roll out the scanning at more locations later.
There’s rumors of a similar service coming from Jd.com, according to the article, which also provides several examples of facial recognition technology being used by the Chinese government. “The Communist Party, facing no political opposition or democratic checks, can implement controversial technology with little pushback. This all means that facial recognition in China looks set to steadily move beyond a few novelty cases toward near ubiquity.”

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